A very wise man once said “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” I am not sure whether it was Albert Einstein, Henry Ford, Mark Twain, or Tony Robbins who actually stated the totally obvious, yet profound idea. Maybe they all did in their own way. But it was the first thing that came to my mind when I sat down to write today’s post. Of course, since Groundhog Day was this week, I really couldn’t help myself from referencing one of my all-time favorite movies and its extremely relevant message: Am I “reliving the same day over and over again“? Am I getting the same old results because I am doing the same old things? Do I resist change?


If you answered yes, you are in good company. Just Google the phrase “How to get out of a rut”. The over 5 million results mean that pretty much everyone, at one point or another, has felt like Bill Murray did each time that clock radio flipped to 6:00am and “I got you babe” would start playing. “Please, make it STOP”!

As we go through our lives and experience different things, our outlook invariably changes. We become different people, but we don’t always do different things. We get stuck. Therein lies the importance of taking time to reflect upon our own habitual behaviors and considering where we need to make adjustments.

The concept of adapting and changing is particularly important when you are an entrepreneur. Progress and growth are impossible for our businesses if we don’t constantly make adjustments. Do you find it hard to incorporate change into your routine? If so, then why not try just two relatively small tweaks and see how much it can change in the results that you get.

 Stop saying “I’ll try”

I have found that when I say “I will try” to do something, I am weakening any chance of action. I am letting myself off the hook before I even begin. Instead, I am working on being conscious of saying either ” I will do XYZ” or “I won’t do XYZ”.  I am making it clear to myself what I am to accomplish and I am holding myself accountable for those things. It has also been important for me to create a network of colleagues who keep me accountable for what I have said I will or won’t do. Yep, that means that I have to state my intentions aloud (or in writing), not only to myself, but to the people I choose to make me level up. While that might seem intimidating, it also means I have a team behind me. Most of us work on our own, and sometimes it is hard to get the things going on in our heads to transfer into taking action. But, we don’t have to go it alone. If you don’t have anyone in close proximity, find someone online. There are many associations, professional groups, or entrepreneurial groups online, especially on Facebook. Many are free to join and you can engage as much or as little as you want to. You will be amazed at how many people out there are interested in helping you succeed.

Be clear about what you want

Being very specific and clear on what my outcome goal is and then scheduling out my daily tasks based on that goal has been a huge factor in getting traction. Reviewing the activity at the end of every two weeks is the second piece of the puzzle. This has helped me to realize what is working, and what is not working, before I spend massive amounts of time and energy. If I need to change something up, I am not so invested in any particular project that the idea of switching things up creates internal resistance. Yes, It feels weird at first, but the more you do it, the more it becomes a part of your routine. It also helps to keep those outcome goals limited to a shorter time frame. Studies show that 90 days is the ideal block of time for setting a goal, working on the goal, and achieving the goal. Focusing on longer periods of time tends to reduce effectiveness and execution. I love the twist on the opening quote that Lee Runchey, VP of Chrome PR, gave us: “You get what you get ready for.”

So, are you ready to go?